We hope that you are as thrilled with Heartfelt's new logo and website as we are! With some wonderful guidance from alpaca marketing gurus Ken Weiss and Ken Mannheim and lots of help from the small business and technology specialists at Igniting Business, Heartfelt has had a make-over. We've moved away from the rather staid logo we used in our start-up years to add some color and life to our image. Adding "alpaca creations" to our name tells you more about us. The red color and heart illustrate the passion we have for our work and its quality. And we love the alpaca silhouette peeking out of the heart at us, just to be sure we really do justice to its fabulous fiber!